Anvitha Asokan
Digital Marketer

I’m a results-driven digital marketing professional with practical experience in SEO, Google Ads, social media campaigns, and content creation. I hold a Professional Diploma in Digital Marketing and bring strong skills in campaign planning, analytics, and creative strategy. My mission is to turn ideas into measurable marketing results, using creativity and technology together.
Anvitha Asokan
anvithaasokan@gmail.com
Available
Trivandrum, Kerala, India
+919745806639
Build and customize WordPress websites that are user-friendly, responsive, and optimized for performance.
Improve website visibility with keyword research, on-page SEO, backlinks, and competitor analysis.
Create and manage engaging campaigns on Facebook & Instagram using Meta Business Suite.
Design posters, ads, and social media creatives using Canva, and write SEO-friendly website/blog content.
Design and send professional email campaigns through tools like Mailchimp.
Enhance local search presence and track performance through GBP Insights.
Managed the brand’s Facebook and Instagram presence by creating content, designing visuals in Canva, scheduling posts, and tracking performance through Meta Business Suite.
Developed a bridal-themed WordPress website, optimized it with SEO and competitor analysis, and created social media campaigns using Canva, SEMrush, Google tools, and Meta Ads Manager.
This promotional poster was created as part of my Designers Den project, a bridal fashion concept website developed during my digital marketing training. The goal was to create visually elegant content that resonates with the brand’s bridal theme. I designed this creative using Canva, focusing on soft tones, elegant fonts, and imagery that reflects wedding dress textures and styling.
This is the homepage of Designers Den, a bridal fashion website I created as part of my digital marketing academic training. The goal was to simulate a real-world online store experience with user-friendly navigation, visual appeal, and brand-focused messaging. I wrote all the homepage content, customized the theme using WordPress, and styled it to reflect elegance, femininity, and ease of use.
As part of my academic digital marketing project, I created and managed sample ad campaigns for Designers Den using Meta Ads Manager. I set up campaigns including “Onam Offers” and “Website Promotion”, defined target audiences, set daily budgets, selected bid strategies, and applied 7-day click attribution settings. Although the campaigns were not published due to payment limitations, this experience gave me a strong understanding of ad creation, audience targeting, budgeting, and campaign structure within Meta platforms.
As part of my Designers Den academic project, I set up and monitored a Google Business Profile to increase local search visibility. Over the six-month period, the profile received 444 views and 251 interactions, primarily from mobile search and maps. Top search terms included “boutiques in Trivandrum” and “bridal boutique in Trivandrum.” I analyzed platform usage across mobile and desktop, tracked performance month-over-month, and used these insights to better understand local SEO and user behavior in Google services.
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